Get in touch with us today to learn more about how.Safari joins privacy-focused web browsers like Tor and Brave in blocking third-party cookies by default in a move aimed at taking a step forward in web privacy. Our knowledge and ability to stay ahead of these trends informs our product development strategy and helps you adapt to any changes quickly. Rakuten Advertising is staying on top of the latest digital trends ranging from data privacy to consumer shopping behavior and advertising expectations that are impacting your business. ![]() Like our EWS solution it can use cookie information set by advertisers server-side to be not affected by ITP 2.3 on Safari. This also empowers advertisers to leverage new opportunities like multi-touch attribution without any additional cost or development work required.
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